Real-time marketing is reacting quickly to a cultural trend in a manner that drives brand recognition & conversions. It's a marketing initiative born from a window of opportunity where you can reach a captive audience.  Be it proactive or reactive, it's all about timelines and cleverness. 

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I've identified, pitched, and executed countless real-marketing activations alongside the 30 unique brands at Marriott International. With an endless amount of possibilities, hotels all around the world, I've worked with my team to develop a comprehensive strategy on how to keep an eye on it all through the lens of our brands and partners. 

 

Be it as simple as a tweet or a full scaled activations such as below, it's been a crash course on marketing under pressure.