CHEF'S CUT
SOCIAL INSIGHT MARKETING
WINNER OF:
BEST IN HOSPITALITY
Consumers are expressing their preferences on social media, but it's on us as marketers to listen and act accordingly. For Chef's Cut, we took out the guess-work and used social insights to inspire associates, create content, and drive revenue.
We analyzed 18M social media posts by hotel guests and pulled 12 keyword-based trends that saw increased usage YOY.
With a 67% uptick in the use of "blind taste" - were able to launch a pilot F&B campaign with Marriott Hotels.
For 2 weeks, we empowered chefs at 5 hotels (Bangkok, Istanbul, Cape Town, Grand Cayman, Charlotte, and Irvine) to offer an up-charged chef created 'surprise' menu option.
Over the course of the campaign, it was selected by 22% of diners! This project was awarded the 2018 Platinum SHORTY Award for 'Best in Hospitality'.
watch video
RESULTS
22%
of total meals sold
1.32M
social media reach
33.5K
social engagements
102
experience bids buy loyalty members
WHAT ADAM DID
Spearheaded geofence technology adoption
supported project manager
developed social strategy with brand
created marketing + reporting materials
presented "chef's cut" case study to internal & external groups
PRESS + DETAILS
Please view the shorty award submissions
FOR a more in-depth look at this campaign
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