Born from a random bump-in I had with a drone pilot, we partnered with drone company and a media agency to livestream a race through a newly renovated W Hotel

The goal: use live-streaming and drone technologies to highlight a new renovation project, reach consumers, drive bookings, while simultaneously creating content.

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Two of my favorite things: drones & live video. Loved this project!

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This was right when FB Live was released and it was a true test of the format. From this we took key learnings  and ultimately identified a livestream partner for the following year.