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AROUND-THE-WORLD LIVESTREAM

RENAISSANCE HOTEL'S

This annual campaign called Global Day of Discovery by Renaissance Hotels empowers their 164 hotels globally to host lavish parties rooted in their local culture. It's epic!   

The Renaissance team has often taken ambitious chances with me in case studies for new technologies. This was no exception.

In this instance, we attempted to livestream from 7 different locations around the world, over one broadcast, using only mobile devices as our video sources.

It turned out fantastic - though far from perfect. From internet failure, to late news from hotels, to audio issues, this helped us succeed on future activations more than anything.

WACTCh

this

RESULTS

43K

people reached

13K

video views

243

link clicks

146

engagements

WHAT ADAM DID

Identified opportunity

pitched business case to brand social team

briefed + trained property associates

distributed internal + external comms

developed run of show

created + coordinated internal comms

Partnered w/ brand for external social strategy

Oversaw the livestream tech + SHotcalling

PRESS + DETAILS

"W Fort Lauderdale Debuts New Look with Drone Race"

"Watch A Drone Race Inside A $55M Renovated Hotel"

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