
AROUND-THE-WORLD LIVESTREAM
RENAISSANCE HOTEL'S
This annual campaign called Global Day of Discovery by Renaissance Hotels empowers their 164 hotels globally to host lavish parties rooted in their local culture. It's epic!
The Renaissance team has often taken ambitious chances with me in case studies for new technologies. This was no exception.
In this instance, we attempted to livestream from 7 different locations around the world, over one broadcast, using only mobile devices as our video sources.
It turned out fantastic - though far from perfect. From internet failure, to late news from hotels, to audio issues, this helped us succeed on future activations more than anything.
WACTCh
this

RESULTS
43K
people reached
13K
video views
243
link clicks
146
engagements

WHAT ADAM DID
Identified opportunity
pitched business case to brand social team
briefed + trained property associates
distributed internal + external comms
developed run of show
created + coordinated internal comms
Partnered w/ brand for external social strategy
Oversaw the livestream tech + SHotcalling
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