When Jill tweeted a wish for her dad’s just-for-fun, carpet-loving Instagram account to go viral - it was granted! Overnight, commercial pilot, Bill Young, gained almost 700K followers.

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We noticed Bill was regularly geotagging Marriott properties in his posts, and it turned out he was a Lifetime Member with over 1,700 nights stayed.

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We connected with Bill and hosted his family at HQ to design his very own carpet that now lives at the Aloft Austin Downtown.

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We created strong content along the way for our brands and Bill continues to be a brand advocate to this day!

watch  this  video