Livestreaming on social media is still a bit like the wild west - but the appetite for it continues to grow each day. Now available on every social platform, how can it be used to drive conversions?

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I've been asking that question since 2017 and was able to partner with a livestreaming partner, Socialive, that empowered us to put forth 20 livestreams with 14 different brands, leading to more than 4M video views.

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I've aligned with teams to identify what we could livestream and then oversaw production of those broadcasts alongside stakeholders.

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From drone races, to cooking competitions, to Q&A panels, the possibilities for live video are endless. Here were some of my favorites: